Overview
Client Snapshot:
A leading 5-star tally partner specializing in accounting software sales, including Tally ERP 9. The client also conducts regular training sessions on GST, eWay bills, and other financial regulations.
Objectives
The client aimed to boost their online presence and generate organic leads while optimizing seo campaigns for better conversion rates. Their key goals included:
- Increase Organic Traffic: Achieve long-term visibility in search results.
- Enhance Site Authority: Improve keyword rankings and user engagement.
Challenges Tackled
The initial assessment revealed multiple roadblocks:
- Poor Organic Visibility: The site lacked proper optimization and had technical SEO issues.
- Low-Quality Traffic: High bounce rates and minimal engagement from incoming traffic.
Strategic Approach
SEO Execution
- Technical Fixes: Resolved canonicalization errors, duplicate content, and meta tag issues.
- Content Optimization: Expanded page content and targeted industry-specific keywords.
- Page Speed Improvements: Reduced site load time to enhance user experience.
- Quality Link Building: Focused on social signals and authoritative backlinks.
- Targeted Landing Pages: Added keyword-rich pages to attract niche audiences.
Results Achieved in just first 3 Months
- 1,053.85% Increase in Organic Traffic
- 1,004.4% increase in New Users
- More Quality Inbound Leads
Takeaway
A well-executed SEO strategy delivered outstanding results, establishing the client as an industry leader while significantly improving lead generation and cost efficiency.
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