Client Snapshot:
A leader in power generation analytics, seeking to dominate SERPs through enhanced brand visibility and authority.
Objectives
- Maximize Brand Presence: Improve knowledge panel, Google Business Profile, and rich results.
- Boost Click-Through Rates: Ensure compelling metadata and structured data optimization.
- Establish Industry Authority: Strengthen trust signals in search results.
Challenges Tackled
- Limited Brand Knowledge Panel: Google had insufficient structured data.
- Poor SERP Click-Through Rates: Titles and descriptions lacked engagement.
- Weak Structured Data Implementation: Missing schema for articles, products, and FAQs.
Strategic Approach
SEO Execution
- Brand Knowledge Panel Optimization: Improved entity linking, structured data, and brand mentions to enhance search credibility.
- Metadata Enhancements: Crafted high-engagement titles and descriptions for better CTR.
- Schema Markup Implementation: Integrated FAQ, review, and product schema to secure rich search snippets.
- SERP Domination Strategy: Implemented a content cluster model to rank multiple pages on the first page of Google.
- Authority Building: Established thought leadership through industry collaborations and high-authority publications.
Results in 12 Months
- 488.65% increase in brand impressions on SERPs
- Improvement in total clicks for branded searches
- Achieved knowledge panel inclusion within 6 months
Takeaway
A targeted SERP visibility strategy enhanced brand authority, improved engagement, and secured top positions in search results.
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