Client Snapshot

A leading IT services provider specializing in software outsourcing, including .NET, Java, and mobile app development. The company caters primarily to businesses in the US, helping them build scalable and innovative software solutions.

Objectives

🔹 Enhance Search Visibility – Improve keyword rankings and organic reach in the US market.
🔹 Increase Organic Traffic – Attract high-intent visitors actively searching for IT outsourcing services.
🔹 Optimize Website Performance – Fix technical SEO issues affecting search engine indexing and user experience.

Challenges Tackled

🚨 Technical SEO Issues – Slow site speed, duplicate content, and poor URL structures hindered rankings.
🚨 Low Search Engine Visibility – Despite offering high-quality services, the website struggled to rank for competitive IT industry keywords.
🚨 Content Optimization Gaps – Existing content lacked keyword depth, reducing its potential to attract relevant traffic.

Strategic Approach

SEO Execution

✅ Technical SEO Overhaul – Conducted a comprehensive audit to fix indexing errors, improve site architecture, and optimize metadata.
✅ Content Revamp & Expansion – Reworked existing pages and created targeted content to rank for industry-specific keywords.
✅ Page Speed Optimization – Reduced page load time by 50%, improving user experience and search engine rankings.
✅ High-Authority Backlink Strategy – Eliminated low-quality links and secured backlinks from credible IT industry sources.
✅ Niche Keyword Targeting – Developed dedicated landing pages optimized for software outsourcing, e-commerce integrations, and cloud solutions.

Results in 12 Months

📈 120% increase in keyword rankings – Secured top positions for competitive IT outsourcing terms.
📈 246% surge in organic traffic – Higher inbound traffic from relevant, high-intent search queries.
📈 88% boost in conversion rates – More inquiries and client sign-ups from organic sources.
📈 17% reduction in cost per lead – Improved SEO performance reduced dependency on paid ads.

Takeaways

💡 A well-structured SEO strategy can drive exceptional growth for IT service providers.
💡 Technical SEO fixes significantly impact rankings and organic traffic.
💡 High-quality content aligned with business goals improves conversion rates.
💡 Authority-building through backlinks enhances domain credibility in search engines.

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