Client Snapshot

The client is a well-established Indian IT outsourcing firm specializing in full-stack development, mobile applications, and enterprise software solutions. With extensive experience in serving large-scale healthcare and financial institutions, they sought to expand their footprint in the US market. Their primary objective was to establish themselves as a trusted software development partner and drive high-quality leads through a strategic digital marketing approach.

Objectives

🔹 Increase Lead Volume: Generate a steady flow of qualified leads from businesses in the US actively searching for IT outsourcing services.
🔹 Enhance Conversion Rates: Improve ad targeting, messaging, and landing page performance to maximize conversions.
🔹 Strengthen Organic Presence: Improve website rankings to ensure long-term visibility and reduce dependence on paid ads.
🔹 Optimize Marketing Spend: Reduce cost per acquisition while maintaining high lead quality.

Challenges Tackled

✅Industry-Specific Targeting Issues: The client struggled to reach decision-makers in healthcare and finance who needed software development solutions.
✅Previous Marketing Efforts Fell Short: Their earlier digital marketing campaigns, including social media ads and general SEO, failed to generate meaningful ROI.
✅Intense Competition in the IT Industry: Competing against established outsourcing firms made ranking high on Google and standing out in paid ads difficult.
✅Budget Constraints: The client wanted an efficient marketing strategy that could deliver results without excessive ad spend.

Strategic Approach

Google Ads Execution

✅ Precision Keyword Targeting: We conducted in-depth keyword research to identify high-intent search queries related to IT outsourcing, healthcare software solutions, and financial technology development.
✅ Ad Copy Optimization: Created compelling, action-driven ad copy with strong CTAs to encourage engagement and click-throughs.
✅ Landing Page Enhancements: Improved page design, added trust signals (client testimonials, certifications), and refined the messaging to boost conversion rates.
✅ Bid Management & Budget Allocation: Focused ad spend on top-performing keywords while continuously optimizing bidding strategies for maximum ROI.
✅ A/B Testing for Ads & Landing Pages: Regular testing of different ad creatives, headlines, and CTA placements helped improve performance.

SEO Execution

✅ Technical SEO Fixes: Addressed site speed issues, optimized metadata, and improved URL structures to enhance crawlability and ranking.
✅ Content Marketing Strategy: Developed blog posts, case studies, and service pages focused on IT outsourcing trends, challenges, and solutions.
✅ Competitor Analysis & Backlink Building: Conducted in-depth competitor research to identify opportunities for link-building and authority-building strategies.
✅ Long-Tail Keyword Optimization: Targeted niche-specific keywords to drive organic traffic from businesses actively looking for IT outsourcing services.

Results in Just 1 Month

📈 106 High-Quality Conversions – A significant increase in inbound inquiries from US-based companies seeking IT outsourcing services.
💰 ₹371 Cost per Conversion – Optimized campaign performance led to cost-effective lead generation.
🚀 210% Increase in Organic Traffic – Strengthened search rankings, leading to more inbound leads through organic search.
📊 Higher Ad Engagement Rates – Improved CTRs (Click-Through Rates) across Google Ads campaigns due to better targeting and optimized ad creatives.

Takeaways

✔ Data-Driven PPC & SEO Strategies Deliver Faster Results – Combining paid and organic strategies helped the client gain immediate traction while building long-term visibility.
✔ Landing Page Optimization is Key – Small design and content tweaks significantly boosted conversion rates.
✔ Targeted Keyword Strategy Matters – Focusing on high-intent, niche-specific keywords ensured quality leads instead of generic traffic.
✔ Continuous Optimization Leads to Growth – Regular ad testing, content improvements, and SEO refinements kept the campaigns performing at their best.
✔ A Multi-Channel Approach is More Effective – Instead of relying solely on paid ads, integrating SEO ensured sustainable lead generation beyond the campaign period.

🎯 Looking to generate high-quality leads for your IT business? Let’s build a winning strategy tailored to your goals! Contact Us