Client Snapshot:
A leading UK-based accounting outsourcing firm providing financial and accounting services to businesses looking to streamline operations and improve efficiency.
Objectives
- Increase B2B Lead Generation: Drive high-quality inbound leads through organic search.
- Boost Search Visibility in the UK Market: Improve rankings for competitive accounting-related keywords.
- Enhance Website Authority: Strengthen domain authority and trust through high-quality content and backlinks.
Challenges Tackled
- Low Organic Lead Flow: The website was not generating sufficient B2B inquiries from search engines.
- Highly Competitive Industry: Competing against well-established UK accounting firms with strong SEO.
- Limited Keyword Visibility: The website lacked rankings for high-intent, lead-generating keywords.
Strategic Approach
SEO Execution
- Extensive Keyword Research: Identified high-converting, industry-specific keywords targeting UK businesses.
- On-Page Optimization: Improved content structure, internal linking, and metadata for better ranking potential.
- Technical SEO Enhancements: Optimized site speed, fixed indexing issues, and improved mobile responsiveness.
- High-Quality Link Building: Secured authoritative backlinks from finance and business-related websites.
- Content Strategy Implementation: Published informative, SEO-optimized blogs and case studies to attract B2B audiences.
Results in 12 Months
- 2,307.7% increase in B2B leads
- 3,378.11% boost in organic traffic from UK searches
- Top 10 rankings for 20+ high-intent keywords
Takeaway
By implementing a data-driven SEO strategy, the client saw significant improvements in lead generation and search rankings. Optimizing technical SEO, content strategy, and authority-building efforts positioned them as a leader in the accounting outsourcing industry in the UK.
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